Measuring
Success Of Your Business
about delivery rates, open rates,
click-through rates, and other important marketing metrics. For SMS, each
mobile carrier only returns certain
pieces of information, if anything.
Typically, the major carriers will let
you know if the message was received, and some will tell you if they
delivered the message to the mobile
handset. Unfortunately, this may be all that you receive. Some SMS
providers lack the ability to even
deliver this piece of information back to you.
Link shorteners are great sources of
information that can be helpful when you are trying to save space in your
message. When sending the SMS recipient
to a webpage, consider adding a shortened link to a landing
page.
This allows you to enhance your call to
action, provide a valuable asset to your audience, and measure the
success of your campaign based on the
landing page’s conversion rates and other reporting.
Another way to measure the success of
an SMS campaign is through redemption rates. If you are offering a
coupon code, make sure you use a unique
code for your SMS audience. You can then calculate how many
people used that code. Between the
redemption rate, your landing page metrics, and the delivery information
that your SMS provider can give you –
you’ll be able to see what a successful SMS campaign looks like for
your brand.
No comments:
Post a Comment